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Emaura

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Bethany Hero — Huggie Removed

Everyday Luxury. Genuine Sterling Silver

Everyday Luxury. Genuine Sterling Silver

 FREE UK TRACKED DELIVERY ✦ NO MINIMUM SPEND 

STERLING SILVER. ALWAYS.

Every EMAURA piece is crafted from genuine 925 sterling silver — never brass or stainless steel. Beautifully finished in rhodium, 14k gold or rose gold plating.
TIMELESS ✦ EFFORTLESS ✦ YOURS

Shop Our Collections

A close-up side profile of a woman with silver-gray wavy hair wearing a delicate gold and white beaded dangle earring.
Emaura rhodium-plated sterling silver tennis bracelet with bezel-set round cubic zirconia stones on a slider chain.
Emaura Thistle Heart pendant necklace featuring a lavender cubic zirconia stone on a delicate silver chain
A close-up of a hand with sage green nail polish wearing a silver band ring set with small clear stones, photographed against a softly blurred white and green background.
TIMELESS ✦ EFFORTLESS ✦ YOURS
TIMELESS ✦ EFFORTLESS ✦ YOURS
TIMELESS ✦ EFFORTLESS ✦ YOURS

The Story Behind EMAURA

Meet Emma, our founder

After many years working in an administrative role within the NHS, Emma decided to follow her love of jewellery and create something of her own.

She had often admired beautiful pieces from well-known jewellery brands, but questioned why stylish jewellery sometimes came with such high price tags — particularly when the materials didn't always reflect the price.

Emma wanted to offer something different. Jewellery that feels luxurious, without the luxury price tag, with genuine 925 sterling silver at the heart of every design.

Today, she's building EMAURA from the Wirral alongside her full-time career, with a simple belief: beautiful jewellery, quality materials and accessible prices should go hand in hand.
Discover Our Story